Startup Opportunities in Circular Hardware

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Startups are embracing circular economic principles like sharing and virtualization, but can hardware startups decouple growth from the consumption of finite resources?

Though not all products can be redesigned for a completely circular system, hardware startups can take advantage of opportunities that solve a customer problem while preserving raw materials and reducing waste.

Can Hardware Startups Go Circular?

circular-hardware-value-pivot

Successful startups like Uber, Airbnb and Netflix have demonstrated that customers are willing to embrace the circular economic principles of sharing and virtualization. Such innovative business models challenge the traditional concept of ownership and begin to decouple growth from the consumption of finite resources.

However, not all startups can replace physical products with virtual services or sharing platforms. People still need food to eat, hygiene products to stay clean, and electronics to remain connected. The question becomes: can startups decouple growth from the consumption of finite resources if they produce a physical product?